The Business Development Executives of Sandip University visit other educational institutes to generate leads and source potential students for our courses. There are various activities involved in sourcing students for the courses. When the Business Development Executives visit the institute, they meet with the respective person or the head and principal of the institute and arrange career guidance seminars that are to be conducted. Many students attend these seminars and enquiries are generated regarding the courses, which can be further converted into leads. Along with these seminars, consequently many other events are arranged in the institutes so that students can get all information regarding our university, courses, advantages of joining our institute etc. This leads into generation of enormous data related to the students. Initially this data was stored into our ERP system that we used to use at Sandip University. However, now we have come up with an app known as SUN IC App where all this data can be stored. The SUN IC App will help to save all data involving student’s data, lead generation data, conduction of seminars and events and various other reports.